I have been working with Greenlink Interconnector since its fledgling days. Greenlink needed the creation of a brand identity and suite of communication materials. Working closely with the CEO and Communications Manager, we established an identity to promote Greenlink's importance and status in the industry.
Greenlink needed a logo that was professional and unfussy. I chose to create a logotype using lettering that flowed (linked) one character to another.
The logo is easy to apply to marketing materials - intuitive and clear. It stands out among competitors.
The colour palette created for Greenlink was based on the elements and gives plenty of choice for diagrams and documents.
A set of brand guidelines was also created to ensure consistent branding.
After establishing the brand, a set of stationery was produced including letterheads, business cards, reports... etc...
Here I worked on incorporating an arrow design to portray the flow of electricity back and forth between the markets.
A PPT template was also created with a set of standard slides and a library of images for Greenlink personnel to use.
Once a year, Greenlink publish a Regulation Information brochure.
The requirement is to keep information to a 15 page maximum. This involves lots of careful arrangement to ensure that all information is present and displayed in the tidiest way.
I also design newsletters and flyers to distribute door to door to the local community.
Pictures say a thousand words! I can create simple infographics and videos to portray information in a clear and succinct manner
Using a Wix content management platform, the Greenlink website can be easily managed. The design is clean and professional with intuitive and simple navigation. Website functionality includes a simple document system which is useful for the uploading of documents during the project planning process
Events & Promotional
Over the years, I have supported Greenlink with their events, producing artwork for exhibition stands and giveaway merchandise.
Greenlink often advertise in local and national papers. Typically this is in the form of Public Notices and details of local exhibitions rather than glossy magazine advertisements.
Utilising my semi-professional photography experience, I visited Greenlink to take headshots for use on their website and materials.
It's important to have consistent backgrounds and lighting for headshots, especially when displayed altogether on a web page or brochure and, being the photographer gave me control over this.